Business review

It's hard for me to comprehend how many beauty professionals don't think about a client list or communicate with the people that continue to spend money in their salons. And just to make sure we understand a client and a customer are not the same thing. Notice how the words are spelled different, that's a good indication that something is different.

Okay, I'm messing around with this, but a prospect has come in once and clients are those that continue to come back to see you.

A client is not a one time customer which brings me to ask this … have you ever given thought what your ‘lifetime client value’ is for each of your patrons that come in to see you? Have you ever heard that there is such a thing as ‘lifetime client value?’

Have you ever known that it cost 5 to 7 times more to bring in a new client than to really take care of the ones you already have? These are significant things to consider and let me tell you that the businesses that do well know how to calculate what each client is worth to them. That's how you understand how much you can spend on them and still be profitable.

I won’t get into the ‘lifetime client value’ because I have an in-depth article already on my web site for you to study but let me say this, that each of your clients are definitely worth $2500 without me even doing any math. Now I bet that makes you look at them quite a bit differently doesn't it?

Okay, let's think about the subject of generating a client list for each and every vistor that stops in to see you. Yes, even the first time visitors! It's certainly not hard and you can have fun with it. Of all the times you've gone to a doctor or dentist for your first visit and what is it that you have to do? Fill out some paperwork, so how about if you have a vistor form ready to get their name and phone number and how about an email address?

If they are hesitant on the email address, tell them that you send specials from time to time and this is how you let your customers know. And reassure them that you won't misuse their information in any way, shape or form.

You can write a simple statement like this:

We respect your privacy and will not give any of your information. We Pledge!

That's all there is to it, just give them your word … and then – keep it.

Now after you’ve begun to produce your list there are a lot of other things that you can do to stay in touch with your clients to keep them abreast of different specials on products, or highlighting, or styling. Whatever you want it to be. And on a schedule that you set up just sent an email to them.

Include some tips of some kind of styling their hair or something new that has just come out or whatever new tool that is new to your shop and how it works like a charm with their hair. The thing that you want to get out of it all is to keep in touch with your clients; then what do you think begins to happen? They start looking forward to hearing from you and that means that they'll come by to use your services more often. Wouldn’t that be nice, I bet you’ll hate that.

I want to get this across to all beauty professionals ... there is so much you can do economically for your clients that will certainly make them loyal to you. All you have to do is begin with that client list.

Now if you need some more guidance right now with this or other strategies in marketing then CLICK HERE right now.

Writer, Teacher, Small Business Owner

Article Source: ArticlesBase.com - Beauty Professionals Would be Best Served to Treat Their Client List Like Gold